Benchmark profile · AI receptionist
Upfirst AI receptionist: pricing, features and what we test
What it is and who it is for
A factual profile, not a review or a ranking.
Upfirst is an AI receptionist that answers around the clock, sends call summaries, transfers calls and books appointments. It lists spam blocking and support for more than 35 languages.
Unlike most products in the benchmark, Upfirst prices its plans by the number of calls: 30, 90, 300 or 600 a month, from $24.95 to $299. A spam call that is blocked well is a call that does not use up the plan.
It publishes integrations with HubSpot, Salesforce, Pipedrive, GoHighLevel, Google Calendar, Outlook, Calendly and Zapier, and targets law firms, real estate, contractors, HVAC, property management and financial services.
Published pricing
Pricing as published by the vendor, checked September 2026. Prices change, so confirm on the vendor's own pricing page before you buy.
| Plan | Published price | Included, as published |
|---|---|---|
| Starter | $24.95/mo | 30 calls |
| Premium | $59.95/mo | 90 calls |
| Pro | $159.95/mo | 300 calls |
| Scale | $299/mo | 600 calls |
- Tiers are published by calls, not minutes: 30, 90, 300 and 600 calls.
Checked against: upfirst.ai/pricing (opens the vendor's site in a new tab)
Features
As listed by Upfirst. Listing a feature is not the same as testing it.
- 24/7 answering
- Call summaries
- Transfers
- Scheduling
- Spam blocking
- 35+ languages
Integrations
As published by the vendor.
- HubSpot
- Salesforce
- Pipedrive
- GoHighLevel
- Google Calendar
- Outlook
- Calendly
- Zapier
Industries targeted
The industries Upfirst names on its own site.
- Law firms
- Real estate
- Contractors
- HVAC
- Property management
- Financial services
Related industry guides: Law Firms, Real Estate, Contractors and Home Services, HVAC, Property Management
Benchmark score
Scores appear only after real people place test calls.
No test calls have been made to Upfirst yet, so there is no score, rating or ranking on this page. When real people have called a reference setup, the results will appear here against each of the nine rubric categories, with the setup disclosed.
What our test calls will check
Every product is scored against the full nine category rubric. Given what Upfirst publishes, these are the calls we will look at most closely.
- 01Spam blocking: obvious robocall style calls, and real callers who sound hurried or unusual, to see which get through
- 02Call summaries compared line by line with what the caller actually said
- 03Transfers during and outside business hours
- 04Calls in a language other than English, if the reference setup enables it
Rubric categories: R1 Greeting and identification, R2 Understanding intent, R3 Booking accuracy, R4 Handoff to a human, R5 After hours and urgent calls, R6 Edge cases, R7 Invented information, R8 Latency and talk-over, R9 Message accuracy.
Already using Upfirst?
The benchmark tests a reference setup. Yours is configured for your business, with your hours, your services and your callers, so it can behave very differently. Real people can call the Upfirst receptionist you already have and send you a written report. Your results go to your company only.
Frequently asked questions
Short answers about Upfirst.
How much does Upfirst AI cost?
As published in September 2026: Starter $24.95 a month (30 calls), Premium $59.95 (90 calls), Pro $159.95 (300 calls) and Scale $299 (600 calls).
Does Upfirst count minutes or calls?
Its published plans are counted in calls, not minutes.
Has Upfirst been scored?
Not yet. Upfirst shows as not yet scored until real test calls have been placed to a reference setup.
Hear your AI receptionist the way your customers do
Tell us the number your AI receptionist answers and anything you want us to look at. Real people place the calls, and you receive a written report.